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November 4, 2025
On 16 December 2025, Webmedia South Pacific was honoured to be present at the official launch of the MSME Strategic Plan 2025–2030 and the National MSME Database at the Civic Centre in Suva, a defining milestone for Fiji’s MSME ecosystem and the country’s broader digital transformation journey.
For our team, this moment represented far more than the unveiling of a system. It marked the culmination of months of collaboration, technical delivery, and shared commitment with Government and development partners to build a practical, future-ready national platform that strengthens policy, implementation, and accountability.
The MSME Strategic Plan 2025–2030, aligned with Fiji’s National Development Plan 2025–2029, sets out a clear roadmap for strengthening entrepreneurship, productivity, and inclusive economic growth across the country.
What makes this milestone particularly significant is that the Strategic Plan is paired with a fully operational National MSME Database, ensuring that policy ambition is supported by data, structured reporting, and measurable outcomes.
As a digital delivery partner, Webmedia’s role focused on translating strategy into a working national system, one designed around real public-sector workflows, MSME realities, and long-term sustainability rather than short-term deployment.
The National MSME Database is developed to address long-standing challenges around fragmented data, manual processes, and limited visibility across MSME programmes.
The platform enables:
- Centralised MSME data management
- Improved coordination across grants, monitoring, and evaluation
- Stronger reporting and analytics to inform policy decisions
- Greater transparency and accountability across the MSME ecosystem
From our perspective as system designers, the most important outcome was ensuring the platform is usable, resilient, and fit for purpose, not just technically sound, but aligned with how officers, partners, and programmes operate on the ground.
The launch was officiated by the Minister for Finance, Commerce and Business Development, Honourable Esrom Immanuel, whose address reaffirmed the Government’s commitment to positioning MSMEs at the centre of Fiji’s economic resilience and long-term prosperity.
The occasion also acknowledged the leadership and stewardship of Honourable Manoa Kamikamica, whose tenure overseeing the MSME portfolio laid important foundations for the strategic direction now being advanced.
In delivering the Vote of Thanks, the Permanent Secretary for Commerce and Business Development, Mr. Shaheen Ali, underscored the importance of continuity, collaboration, and execution, acknowledging the collective effort behind both the Strategic Plan and the MSME Database. The Permanent Secretary also recognised the contribution of local technical partners, noting the importance of solutions that are practical, accessible, and grounded in Fiji’s context.
Strong development partnerships were central to the success of this initiative. The formulation of the MSME Strategic Plan was supported by the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), while the development of the National MSME Database was supported through the Pacific Digital Economy Programme, jointly implemented by the United Nations Development Programme (UNDP), the United Nations Capital Development Fund (UNCDF), and UN Trade and Development (UNCTAD), with the support of the Governments of Australia, New Zealand, and the European Union.
Webmedia South Pacific is particularly grateful to UNDP for placing its trust in a local digital agency to lead the design, development, and implementation of a system of national importance. This confidence reflects a shared commitment to localisation, sustainability, and building national digital capability that remains embedded within the country long after project delivery.
In her address, Ms Munkh-Tuya Altangerel, Resident Representative of UNDP, acknowledged the technical work delivered on the MSME Database, recognition that reflected the strength of collaboration between Government, development partners, and local technical teams.
One of the most meaningful aspects of this project for Webmedia South Pacific was the opportunity to contribute as a local digital company, working alongside national institutions on a system of strategic importance.
The National MSME Database is designed and implemented by a Fiji-based team, drawing on local technical expertise, contextual understanding, and close engagement with Ministry officers. This approach ensured the system was not only technically robust, but also deeply aligned with Fiji’s operational and policy environment.
It is a strong reminder that when local capability is trusted and meaningfully engaged, it can deliver systems of national significance that are sustainable, scalable, and fit for purpose.
“This project represents more than the delivery of a digital platform. It reflects what is possible when national institutions, development partners, and local expertise work in genuine partnership. As a Fiji-based company, we are proud to contribute local talent, local understanding, and long-term commitment to systems that serve national priorities. The MSME Database is a reminder that sustainable digital transformation is strongest when it is built not only for the country, but from within it.”, – Manish Mishra, Director, Webmedia South Pacific
At the heart of this achievement is the MSME (within the Ministry) and DGTO Team, whose leadership, responsiveness, and technical engagement were critical throughout the development process. Their commitment ensured that the Database reflect real business conditions and are implementation-ready. We would also like to acknowledge Government ITC team for their technical support and guidance throughout the UAT and deployment process.
With the formal launch now complete, attention turns to implementation, adoption, and impact.
As the Ministry transitions to the Ministry of Business Development and Commerce, the MSME Strategic Plan 2025–2030 and the National MSME Database provide a strong foundation for coordinated delivery, evidence-based policymaking, and measurable outcomes over the next five years.dd
For Webmedia South Pacific, it has been a privilege to contribute to this national milestone, and to support a platform that ultimately exists to better serve Fiji’s MSMEs, entrepreneurs, and communities.
